Market research methods need to adapt to the quickly changing ways consumers communicate with each other and how we market to them. We have gone from a world of mass media marketing to digital marketing - facilitating open conversations with consumers in new ways. Interacting with consumers is now only a click away. The information available from the rich fabric of conversation on the web has created the largest and fastest growing focus group and data set we have ever seen. It is an inspiring time for the market research world, resulting in the creation of innovative methods and tools for engaging with consumers in new ways

Here at IBOPE Inteligência, we are excited to be a part of this dynamic landscape.