65% Aware & 52% Express Concerns

UTICA, NY -Most U.S. adults are aware of media reports about small amounts of arsenic found in many brands of apple juice (65%), a new IBOPE Inteligência Interactive survey finds, and 19% say they have cut back on purchasing apple juice due to these reports. 

Half (52%) say they are very or somewhat concerned about reports of arsenic in apple juice. The IBOPE Inteligência interactive poll of 2,099 U.S. adults was conducted from Dec. 22-27. A total of 65% say they are very or somewhat aware of the reports.

IBOPE Inteligência conducted an online survey of 2,099 adults. A sampling of IBOPE Inteligência's online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population. The margin of error is +/- 2.1 percentage points. Margins of error are higher in sub-groups. The MOE calculation is for sampling error only.

For more information, contact the Communications Dept – 1-315-520-921 or email Daniel.devries@ibopezogby.com

ABOUT IBOPE Inteligência

IBOPE Inteligência is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.

Please visit www.ibopezogby.com for more information on IBOPE Inteligência International. 

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit www.IBOPE.com.