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IBOPE Inteligência Poll: 51% Disapprove of Cain's 9-9-9 Tax Plan & 48% Believe It Would Raise Their Taxes

63% of Republicans Approve, but are Split on Personal Tax Impact

UTICA, NY--A small majority of likely voters disapproves of Republican presidential candidate Herman Cain's "9-9-9" tax reform plan, and 48% believe it would increase the total amount of taxes they pay.

The IBOPE Inteligência interactive poll conducted from Oct. 18-21 shows Cain's plan to be much more popular with Republican voters, with 63% approving of Cain's proposal to set both personal and business tax rates at 9% and to add a 9% national sales tax. However, Republicans are split as to how the plan would impact them, with 34% believing it would reduce their total taxes and 32% thinking their taxes would increase.

Independent voters are more likely to disapprove of the "9-9-9" plan, than approve (49%-43%), but believe it would raise their total taxes by a significant margin (49%-20%). Democrats both overwhelmingly disapprove of the proposal (73%) and believe they would pay more in taxes (76%).

Republican Presidential candidate Herman Cain is proposing a change in the federal tax code to replace current personal income and business tax rates with a flat 9% rate on both, and to also have a 9% national sales tax. Do you approve or disapprove of this plan Cain calls "9-9-9"?

Response

All voters

Republicans

Democrats

Independents

Approve

39%

63%

14%

43%

Disapprove

51%

30%

73%

49%

Not sure

10%

7%

14%

7%

Totals may not add up to 100% due to rounding.

Do you believe the total amount you pay in taxes would increase, decrease or remain the same under Cain's "9-9-9" plan?

Response

All voters

Republicans

Democrats

Independents

Increase

48%

32%

63%

49%

Decrease

20%

34%

8%

20%

Remain the same

15%

19%

10%

16%

Not sure

17%

14%

19%

15%

Totals may not add up to 100% due to rounding.

IBOPE Inteligência conducted an online survey of 2,067 voters. A sampling of IBOPE Inteligência International's online panel, which is representative of the adult population of the U.S., was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population. The margin of error is +/- 2.2 percentage points. Margins of error are higher in sub-groups. The MOE calculation is for sampling error only.

For more information, contact the Communications Dept--202-429-0022

ABOUT IBOPE Inteligência

IBOPE Inteligência is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.

Please visit www.ibopezogby.com for more information on IBOPE Inteligência.

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit www.IBOPE.com.

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