IBOPE Inteligência Poll: Public Views Jobs as More Important Innovator Than Gates and on Par With Edison By a 2 to 1 Margin
One-Half Say Apple Will Match Profits & Innovations Without Jobs
UTICA, NY--By a 52%-26% margin, U.S. adults believe the late Steve Jobs of Apple will be remembered as a more important technological innovator than Microsoft’s Bill Gates. Also, 64% agree that the innovations created by Jobs are as important to our times as those of Thomas Edison were to his era.
But even with Apples loss of Jobs, a plurality of 49% thinks Apple will continue to be as innovative and profitable without him.
These results are from an Oct. 11-14 IBOPE Inteligência interactive poll.
Who do you believe has been the more important technological innovator, Bill Gates or Steve Jobs?
|
Response |
% |
|
Steve Jobs |
52% |
|
Bill Gates |
26% |
|
Not sure |
22% |
Do you agree or disagree the innovations created by Steve Jobs are as important to our times as Thomas Edison's were to his?
|
Response |
% |
|
Agree |
64% |
|
Disagree |
32% |
|
Not sure |
4% |
Do you believe Apple will continue to be just as innovative and profitable after the death of founder Steve Jobs?
|
Response |
% |
|
Yes |
49% |
|
No |
20% |
|
Not sure |
32% |
Totals may not add up to 100% due to rounding
IBOPE Inteligência conducted an online survey of 2,349 U.S. adults. A sampling of IBOPE Inteligência International's online panel, which is representative of the adult population of the U.S., was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population. The margin of error is +/- 2.1 percentage points. Margins of error are higher in sub-groups. The MOE calculation is for sampling error only.
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IBOPE Inteligência is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.
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About IBOPE Group
IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.
For more information on IBOPE Group, please visit www.IBOPE.com.