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Most Previous Obama Voters likely to Vote for Him in 2012

One in Six Unlikely to Cast Another Vote for Obama

UTICA, NY - A poll of voters who chose Barack Obama in 2008 finds 17% are unlikely to vote for him in 2012 and 48% are less enthusiastic about his candidacy than they were in 2008.

Most (57%) say fear of a Republican in the White House would be a greater motivator to vote for Obama again than the president’s job performance.

The IBOPE Inteligência Interactive poll of 1,085 likely voters who said they voted for Obama in 2008 was conducted from April 13-15.

How likely are you to again vote for Barack Obama in 2012?

Response

Total

Very + somewhat likely

65% + 14% = 79%

Not very + not likely at all 

4% + 13% = 17%

Not sure

4%

How would you compare your enthusiasm about Barack Obama's candidacy in 2012 with your enthusiasm for him in 2008?

Response

Total

More enthusiastic 

13%

No change

38%

Less enthusiastic

48%

Not sure

1%

Totals may not add up to 100% due to rounding. 

 Which of these factors would be the most important motivation for you to vote for Barack Obama in 2012?

Response

Total

Happiness with the job he has done as President

28%

Fear about the policies and actions that might take place if a Republican were elected 

57%

Neither

13%

Not sure

2%

The interactive poll of 1,085 likely voters has a margin of error of +/-3.0%.  A sampling of IBOPE Inteligência's online panel, which is representative of the adult population of the U.S., was invited to participate.  Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population. 

ABOUT IBOPE Inteligência

IBOPE Inteligência is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência was formed in January 2010 following the acquisition of Zogby International by IBOPE Inteligencia of Brazil, a subsidiary of IBOPE Group.

Please visit www.ibopezogby.com for more information on IBOPE Inteligência International. 

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 68 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit www.IBOPE.com.

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